COCOCHOCO GOLD Brazilian Keratin Hair Treatment Is a new and improved formula containing 24k liquid gold improving shine, smoothness and managability. Liquid Gold reduces static electricity in the hair and reduces water absorption, protecting it from humidity, salt water and rain. The treatment is keratin based (the primary protein of skin, hair and nails). Keratin is a natural substance that gives your hair the ability to return to its original healthy, shiny, smooth and conditioned state. COCOCHOCO GOLD Brazilian Keratin Hair Treatment straightens the hair without changing its texture. The treatment can be applied on all types of hair, virgin, including chemically treated hair (coloured, permed, relaxed, highlighted and bleached). The application process lasts anywhere from 1.5 to 3 hours depending on the length and thickness of the hair. After the product is applied, it is sealed with a flat iron at 450 F which traps moisture, hydrates the hair and creates a glossy finish. Results are immediately visible after the keratin treatment is completed, hair looks healthy and youthful. It is important that after a keratin treatment that you maintain your hair and ensure the long lasting effect of our treatment by using high quality sodium choride (salt) free products. QOD Argan Shampoo, Conditioner and Hair Mask are recommended.